Wat Schreeuw Je Nou Zet Het Toch Op Een Bord, or “What are you shouting, just put it on a sign?” is a Dutch campaign that aims to promote respectful communication between cyclists and pedestrians in the city of Amsterdam. The campaign was initiated by the municipality of Amsterdam in response to the increasing tensions between cyclists and pedestrians on the city’s crowded streets.
The streets of Amsterdam are known for their high volume of cyclists, who often share the same paths as pedestrians. This can lead to conflicts and misunderstandings between the two groups, with pedestrians feeling unsafe and cyclists frustrated by the slow pace of foot traffic.
The campaign, which was launched in 2019, features bright yellow signs with messages such as “Sorry, I did not see you coming” and “Thank you for waiting.” These signs are meant to encourage cyclists to communicate with pedestrians in a polite and respectful manner, rather than resorting to shouting or aggressive behavior.
The campaign has been well-received by both cyclists and pedestrians in Amsterdam. Cyclists appreciate the reminder to be considerate of others on the road, while pedestrians feel safer knowing that cyclists are being encouraged to communicate in a friendly manner.
In addition to the signs, the campaign also includes educational materials and workshops for both cyclists and pedestrians on how to navigate the city’s busy streets safely and respectfully. By promoting better communication and understanding between the two groups, the campaign aims to create a more harmonious and pleasant environment for everyone in Amsterdam.
Overall, Wat Schreeuw Je Nou Zet Het Toch Op Een Bord is a positive initiative that highlights the importance of respectful communication on the streets. By encouraging cyclists and pedestrians to interact with each other in a friendly and courteous manner, the campaign is helping to create a more pleasant and safe environment for all road users in Amsterdam.